Should you have been to compile a complete record of a content material marketer’s best fears, having your group go rogue with content material (whether or not that’s writing their very own or sharing random items from the depths of your weblog) is up there with the scariest.
You at all times need your prospects and prospects seeing the newest and best model of what it’s a must to supply, however when your content material lives in so many alternative locations—your weblog, SlideShare, YouTube, inside drives—it may be exhausting to maintain monitor of all of it, not to mention preserve it updated.
In an ideal world, you’d have the ability to simply handle the place your content material lives, the way it’s organized, the place it’s shared, and even keep on prime of model management. And that doesn’t need to be a dream state! There are issues you can begin doing at the moment to make sure your group has entry to your most up-to-date content material multi function place, whereas additionally empowering them to leverage it in strategic methods.
Carry All of Your Content material Collectively
Most content material entrepreneurs make the error of considering they don’t have sufficient content material, however the actuality is you in all probability have far more than you understand. Think about this: you’ve got your weblog, ebooks, infographics, product one-pagers, slide decks, movies, podcasts, webinar recordings, and extra—however as a result of they don’t all dwell beneath one area, we overlook about what number of locations we’ve revealed content material throughout the net.
One method to take account of all of the content material you even have is by setting apart a while to do a content audit. There’s no denying it’s an enormous enterprise, but it surely’ll assist you discover out simply how a lot content material exists, can help you preserve monitor of all of the hyperlinks to the place it lives, and determine any gaps it is advisable fill.
The opposite method to centralize your content is through the use of a content experience platform (CEP). A CEP will can help you break down content material silos by integrating all your third-party content material platforms like Wista, YouTube, RSS, SlideShare, Fb, Twitter, and extra into one platform the place you may simply handle all of it.
Along with your content material pulled into one place, you’ll not solely have the ability to get a greater thought of what content material you’ve got, however you’ll additionally have the ability to create partaking content material locations along with your collateral from throughout the net. In an Uberflip-powered content material vacation spot, patrons can watch a Wistia video, flip by way of a SlideShare, and browse an e book, all in the identical contained, branded expertise in your web site.
Tag and Manage for Simple Looking
After you’ve centralized your content material multi function place, the following factor to do is set up it so your group can really use it. Whether or not you’re utilizing a spreadsheet or a CEP, this step is essential as a result of it helps gross sales, buyer success, and even different entrepreneurs in your group perceive what content material to make use of when.
The most typical methods to prepare content material are by purchaser persona, business, stage of the funnel, and subject. In a spreadsheet, you may separate these out utilizing tabs or filters.
However a content material expertise platform makes this half very easy. Within the again finish of Uberflip, you’re capable of tag your content material in quite a few methods in order that your group is ready to discover it, nonetheless they’re looking. You’ll be able to even layer tags to seek out probably the most related content material for a specific purchaser, stage of the funnel, or business.
Uberflip Sensible Filters additionally can help you robotically construct related streams of content material primarily based on the tags you apply. Your CEP may be doing all of the heavy lifting for you!
Replace Content material Wherever it Seems
All people in your group is pulling for a similar factor—they need to ship nice experiences to your prospects and prospects. And generally which means gross sales reps (and even different entrepreneurs) make their very own tweaks to decks and different advertising and marketing supplies with out fascinated with the way it throws off the consistency of your messaging and branding.
It is a drawback that’s just about eradicated with a content material expertise platform like Uberflip in your nook. When all your content material is housed collectively into one centralized platform, irrespective of the place it’s positioned—in your web site, in a advertising and marketing marketing campaign, or in sales-follow-up—your adjustments are mirrored all over the place. Which means management is again the place it must be: within the fingers of the marketer who’s creating and publishing content material within the first place.
Take Management of Your Content material Expertise
Because the great Ann Handley, Chief Content material Officer at MarketingProfs has stated, “There’s nothing worse than homeless content material.” And as a content material marketer, discovering a house for all your content material that’s presently scattered throughout the net falls beneath your purview. With Uberflip in your tech stack, you’ll have the ability to simply centralize your content material in a single place, preserve it organized, and likewise flip all of that collateral into partaking experiences in your patrons. And I’ll inform you, it’s loads simpler than utilizing a spreadsheet!
Creator: Melissa Wankiewicz, Uberflip.
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