Home Relationships Impressed Advertising: Dow Jones’ Hannah Kranich on Bringing Extra Intelligence in Lead Scoring

Impressed Advertising: Dow Jones’ Hannah Kranich on Bringing Extra Intelligence in Lead Scoring

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Dow Jones

Hannah Kranich is the Director of World Demand Technology at Dow Jones, a place she’s held for the final two years. Hannah shares how she and her staff improved the lead scoring at Dow Jones and a number of the key classes she’s discovered on this challenge. She additionally discusses how know-how has shortly modified over the past three years and what Dow Jones has been doing in a different way to adapt to the modifications.

Tune in and Get Impressed to:

  • Figuring out the suitable buyer and when its the suitable time to contact them.
  • Aligning gross sales & advertising and marketing and, in flip, seeing a carry in your efforts.
  • Creating enrichment attributes.
  • Getting clear knowledge out of your ecosystem.
  • Setting particular targets to every enterprise line. Why them and why now.

Key Takeaways:

[0:50] Who’s Hannah and what does she do for Dow Jones?
[1:50] What downside was Hannah initially making an attempt to unravel in terms of their lead scoring algorithm?
[2:50] What outcomes has Hannah seen to date with the challenge?
[7:15] Realizing what Hannah is aware of now, what would she do in a different way?
[12:15] Dow Jones has a fairly lean staff and know-how permits them to be environment friendly and to scale.
[13:45] What’s subsequent for Hannah?
[16:00] What conjures up Hannah?

Fast Hyperlinks

Hannah Kranich on LinkedIn
Dow Jones

The Impressed Advertising podcast is produced by Relationship One. Our objective is to share actual experiences and inspirational tales of selling leaders which might be reworking their group utilizing the Oracle Advertising Cloud.

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